Review of a Decade of Netnography Research
In an ESOMAR 3D 2011 presentation, Gregor Jawecki of HYVE reviewed the past decade of netnography research to understand its implications for future...
Facial Imaging: The New Face of Online Survey Research
Alastair Gordon of Gordon & McCallum presented at ESOMAR 3D 2011 on facial recognition, a basic human skill that helps us understand one...
Tell Me What You Want, What You Really, Really Want
Annie Pettit of Conversition, in a presentation at ESOMAR 3D 2011, set out to demonstrate that you can use social media to prove more people like...
How Far is Too Far: Traditional, Flash & Gamified Surveys
Bernie Malinoff of Element54 discussed at ESOMAR 3D 2011 the implications of Flash and gamification interfaces on market research online survey...
The Researchification of Games
"Since the majority of money spent on market researh is spent on de-contextualised market research - which is essentially asking people to make a...
How Public is Social Media? Research Perspectives
At ESOMAR 3D 2011, Mike Cooke chaired a panel discussion on privacy with: Adam Phillips, the chair of the ESOMAR Professional Standards Committee...
The Rosetta Stone Meets Foucault
Ray Poynter of Vision Critical presented on understanding social media via discourse analysis at ESOMAR 3D 2011. Where the Rosetta Stone enabled...
The Business of Influence: Reframing Marketing for the Digital Age
Philip Sheldrake, author of The Business of Influence: Reframing Marketing and PR for the Digital Age, gave the opening keynote for ESOMAR 3D 2011...
What Research is Worth: MR ROI, Storytelling & Gamifying Beyond the Survey
Of the 726 unique links shared on the Twitter #MRX community last week, here are 5 of the most retweeted: What’s It Worth? – Tim Philips has written...
Market Research is the New Black & Proper Research is Evergreen
f the 829 unique links shared on the Twitter #MRX community this past week, here are the most retweeted: Market Research is the New Black – Eilene...
Advice & a Contest for MR Firms, and New Compitition
Of the 641 unique links shared on the Twitter #MRX community last week, here are 5 of the most retweeted: 8 Things I Would Do if I Were a Market...
5 Top Tweets of the Week: Gamification, EFM, Coca-cola SM, Suckitude, & QR Codes
Of the 762 unique links shared on the Twitter #MRX community last week, here are 5 of the most retweeted, after you factor out individuals...