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Review of a Decade of Netnography Research

by Jeffrey Henning | Oct 27, 2011 | Blog

In an ESOMAR 3D 2011 presentation, Gregor Jawecki of HYVE reviewed the past decade of netnography research to understand its implications for future...

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Facial Imaging: The New Face of Online Survey Research

by Jeffrey Henning | Oct 27, 2011 | Blog

Alastair Gordon of Gordon & McCallum presented at ESOMAR 3D 2011 on facial recognition, a basic human skill that helps us understand one...

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Tell Me What You Want, What You Really, Really Want

by Jeffrey Henning | Oct 27, 2011 | Blog

Annie Pettit of Conversition, in a presentation at ESOMAR 3D 2011, set out to demonstrate that you can use social media to prove more people like...

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How Far is Too Far: Traditional, Flash & Gamified Surveys

by Jeffrey Henning | Oct 27, 2011 | Blog

Bernie Malinoff of Element54 discussed at ESOMAR 3D 2011 the implications of Flash and gamification interfaces on market research online survey...

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The Researchification of Games

by Jeffrey Henning | Oct 27, 2011 | Blog

"Since the majority of money spent on market researh is spent on de-contextualised market research - which is essentially asking people to make a...

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How Public is Social Media? Research Perspectives

by Jeffrey Henning | Oct 27, 2011 | Blog

At ESOMAR 3D 2011, Mike Cooke chaired a panel discussion on privacy with: Adam Phillips, the chair of the ESOMAR Professional Standards Committee...

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The Rosetta Stone Meets Foucault

by Jeffrey Henning | Oct 27, 2011 | Blog

Ray Poynter of Vision Critical presented on understanding social media via discourse analysis at ESOMAR 3D 2011. Where the Rosetta Stone enabled...

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The Business of Influence: Reframing Marketing for the Digital Age

by Jeffrey Henning | Oct 27, 2011 | Blog

Philip Sheldrake, author of The Business of Influence: Reframing Marketing and PR for the Digital Age, gave the opening keynote for ESOMAR 3D 2011...

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What Research is Worth: MR ROI, Storytelling & Gamifying Beyond the Survey

by Jeffrey Henning | Oct 21, 2011 | Blog

Of the 726 unique links shared on the Twitter #MRX community last week, here are 5 of the most retweeted: What’s It Worth? – Tim Philips has written...

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Market Research is the New Black & Proper Research is Evergreen

by Jeffrey Henning | Oct 14, 2011 | Blog

f the 829 unique links shared on the Twitter #MRX community this past week, here are the most retweeted: Market Research is the New Black – Eilene...

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Advice & a Contest for MR Firms, and New Compitition

by Jeffrey Henning | Oct 7, 2011 | Blog

Of the 641 unique links shared on the Twitter #MRX community last week, here are 5 of the most retweeted: 8 Things I Would Do if I Were a Market...

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5 Top Tweets of the Week: Gamification, EFM, Coca-cola SM, Suckitude, & QR Codes

by Jeffrey Henning | Sep 30, 2011 | Blog

Of the 762 unique links shared on the Twitter #MRX community last week, here are 5 of the most retweeted, after you factor out individuals...

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