The Case of the Dead Cat: Curiosity Not to Blame
At the NewMR Virtual Festival, Rosie Campbell of Campbell Keegan presented "The Case of the Dead Cat: Curiosity not to Blame".In this murder case,...
Surveys Without Scales – NewMR and Facial Imaging
At the 2011 NewMR Virtual Festival, Alistair Gordon of Gordon & McCallum discussed NewMR and facial imaging and how it could be revolutionary...
Talking Qualitative Online: What I Wished I’d Known Before I Started
Victoria Gamble of WorkINProgress discussed online qualitative research for the NewMR Virtual Festival. She is very passionate about it and fears...
How Far is Too Far: Traditional, Flash & Gamified Surveys
Bernie Malinoff of Element54 discussed at ESOMAR 3D 2011 the implications of Flash and gamification interfaces on market research online survey...
The Researchification of Games
"Since the majority of money spent on market researh is spent on de-contextualised market research - which is essentially asking people to make a...
How Public is Social Media? Research Perspectives
At ESOMAR 3D 2011, Mike Cooke chaired a panel discussion on privacy with: Adam Phillips, the chair of the ESOMAR Professional Standards Committee...
The Rosetta Stone Meets Foucault
Ray Poynter of Vision Critical presented on understanding social media via discourse analysis at ESOMAR 3D 2011. Where the Rosetta Stone enabled...
The Business of Influence: Reframing Marketing for the Digital Age
Philip Sheldrake, author of The Business of Influence: Reframing Marketing and PR for the Digital Age, gave the opening keynote for ESOMAR 3D 2011...
Eve-olution: Why Women Rule the Web
Brian Cooper of TNS North America and Amy Janis of Yahoo! discussed their research into the digital lives of women around the world. Three questions...
Review of a Decade of Netnography Research
In an ESOMAR 3D 2011 presentation, Gregor Jawecki of HYVE reviewed the past decade of netnography research to understand its implications for future...
Facial Imaging: The New Face of Online Survey Research
Alastair Gordon of Gordon & McCallum presented at ESOMAR 3D 2011 on facial recognition, a basic human skill that helps us understand one...
Tell Me What You Want, What You Really, Really Want
Annie Pettit of Conversition, in a presentation at ESOMAR 3D 2011, set out to demonstrate that you can use social media to prove more people like...