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The Rise of the Digital Shopper

by Jeffrey Henning | Nov 3, 2011 | Blog

Ian Ralph of Marketing Sciences talked about the rise of the digital consumer at the NewMR Virtual Festival, discussing how new ways to shop require...

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Less is More: How Pattern Spotting can Save Us from Ourselves

by Jeffrey Henning | Nov 3, 2011 | Blog

Mark posed a question, "Are your markets shaped by independent or social choice? ...by what goes on between people or between their ears?" The...

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Surveys Without Scales – NewMR and Facial Imaging

by Jeffrey Henning | Nov 2, 2011 | Blog

At the 2011 NewMR Virtual Festival, Alistair Gordon of Gordon & McCallum discussed NewMR and facial imaging and how it could be revolutionary...

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Talking Qualitative Online: What I Wished I’d Known Before I Started

by Jeffrey Henning | Nov 2, 2011 | Blog

Victoria Gamble of WorkINProgress discussed online qualitative research for the NewMR Virtual Festival. She is very passionate about it and fears...

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The Business of Influence: Reframing Marketing for the Digital Age

by Jeffrey Henning | Oct 27, 2011 | Blog

Philip Sheldrake, author of The Business of Influence: Reframing Marketing and PR for the Digital Age, gave the opening keynote for ESOMAR 3D 2011...

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Eve-olution: Why Women Rule the Web

by Jeffrey Henning | Oct 27, 2011 | Blog

Brian Cooper of TNS North America and Amy Janis of Yahoo! discussed their research into the digital lives of women around the world. Three questions...

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Review of a Decade of Netnography Research

by Jeffrey Henning | Oct 27, 2011 | Blog

In an ESOMAR 3D 2011 presentation, Gregor Jawecki of HYVE reviewed the past decade of netnography research to understand its implications for future...

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Facial Imaging: The New Face of Online Survey Research

by Jeffrey Henning | Oct 27, 2011 | Blog

Alastair Gordon of Gordon & McCallum presented at ESOMAR 3D 2011 on facial recognition, a basic human skill that helps us understand one...

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Tell Me What You Want, What You Really, Really Want

by Jeffrey Henning | Oct 27, 2011 | Blog

Annie Pettit of Conversition, in a presentation at ESOMAR 3D 2011, set out to demonstrate that you can use social media to prove more people like...

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How Far is Too Far: Traditional, Flash & Gamified Surveys

by Jeffrey Henning | Oct 27, 2011 | Blog

Bernie Malinoff of Element54 discussed at ESOMAR 3D 2011 the implications of Flash and gamification interfaces on market research online survey...

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The Researchification of Games

by Jeffrey Henning | Oct 27, 2011 | Blog

"Since the majority of money spent on market researh is spent on de-contextualised market research - which is essentially asking people to make a...

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How Public is Social Media? Research Perspectives

by Jeffrey Henning | Oct 27, 2011 | Blog

At ESOMAR 3D 2011, Mike Cooke chaired a panel discussion on privacy with: Adam Phillips, the chair of the ESOMAR Professional Standards Committee...

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