Intersection of New Technology and Qualitative Research
Matt Warta of GutCheck and Katy Thomas, PhD, of (R)evolution presented at TMRE 2011. Matt says that we are in the “early innings” of online...
Research News: ESOMAR 3D Buzz and UK Biz
Of the 805 unique links shared on #MRX last week, here are 5 of the most retweeted. 30+ New Buzz words and concepts emerging from ESOMAR 3D...
Less is More: How Pattern Spotting can Save Us from Ourselves
Mark posed a question, "Are your markets shaped by independent or social choice? ...by what goes on between people or between their ears?" The...
Neuromania: The 8 Fallacies of Fanatical Neuromarketers
David Penn of Conquest presented “Neuromania: Why We Need to Re-humanize Research” at the NewMR Virtual Festival. “You’ve probably heard of...
The Case of the Dead Cat: Curiosity Not to Blame
At the NewMR Virtual Festival, Rosie Campbell of Campbell Keegan presented "The Case of the Dead Cat: Curiosity not to Blame".In this murder case,...
The Rise of the Digital Shopper
Ian Ralph of Marketing Sciences talked about the rise of the digital consumer at the NewMR Virtual Festival, discussing how new ways to shop require...
Surveys Without Scales – NewMR and Facial Imaging
At the 2011 NewMR Virtual Festival, Alistair Gordon of Gordon & McCallum discussed NewMR and facial imaging and how it could be revolutionary...
Talking Qualitative Online: What I Wished I’d Known Before I Started
Victoria Gamble of WorkINProgress discussed online qualitative research for the NewMR Virtual Festival. She is very passionate about it and fears...
The Rosetta Stone Meets Foucault
Ray Poynter of Vision Critical presented on understanding social media via discourse analysis at ESOMAR 3D 2011. Where the Rosetta Stone enabled...
The Business of Influence: Reframing Marketing for the Digital Age
Philip Sheldrake, author of The Business of Influence: Reframing Marketing and PR for the Digital Age, gave the opening keynote for ESOMAR 3D 2011...
Eve-olution: Why Women Rule the Web
Brian Cooper of TNS North America and Amy Janis of Yahoo! discussed their research into the digital lives of women around the world. Three questions...
Review of a Decade of Netnography Research
In an ESOMAR 3D 2011 presentation, Gregor Jawecki of HYVE reviewed the past decade of netnography research to understand its implications for future...