Rocks, Pebbles, Sand: Building Research Excellence
Where do the largest companies spend their market research budget, so that they can help their organizations the most? How do they innovate bigger...
The Predictioneeer’s Game: Lessons from Dictators
Bruce Bueno de Mesquita, a professor with New York University and Stanford and author of The Predictioneer's Game: Using the Logic of Brazen...
Intersection of New Technology and Qualitative Research
Matt Warta of GutCheck and Katy Thomas, PhD, of (R)evolution presented at TMRE 2011. Matt says that we are in the “early innings” of online...
The Art of ChoosingIndistinguishable Options
Sheena Iyengar, author of The Art of Choosing, was the morning keynote at TMRE 2011. Sheena's book was one of the top 10 business books on Amazon in...
Research News: ESOMAR 3D Buzz and UK Biz
Of the 805 unique links shared on #MRX last week, here are 5 of the most retweeted. 30+ New Buzz words and concepts emerging from ESOMAR 3D...
The Case of the Dead Cat: Curiosity Not to Blame
At the NewMR Virtual Festival, Rosie Campbell of Campbell Keegan presented "The Case of the Dead Cat: Curiosity not to Blame".In this murder case,...
The Rise of the Digital Shopper
Ian Ralph of Marketing Sciences talked about the rise of the digital consumer at the NewMR Virtual Festival, discussing how new ways to shop require...
Less is More: How Pattern Spotting can Save Us from Ourselves
Mark posed a question, "Are your markets shaped by independent or social choice? ...by what goes on between people or between their ears?" The...
Neuromania: The 8 Fallacies of Fanatical Neuromarketers
David Penn of Conquest presented “Neuromania: Why We Need to Re-humanize Research” at the NewMR Virtual Festival. “You’ve probably heard of...
Surveys Without Scales – NewMR and Facial Imaging
At the 2011 NewMR Virtual Festival, Alistair Gordon of Gordon & McCallum discussed NewMR and facial imaging and how it could be revolutionary...
Talking Qualitative Online: What I Wished I’d Known Before I Started
Victoria Gamble of WorkINProgress discussed online qualitative research for the NewMR Virtual Festival. She is very passionate about it and fears...
Eve-olution: Why Women Rule the Web
Brian Cooper of TNS North America and Amy Janis of Yahoo! discussed their research into the digital lives of women around the world. Three questions...