Crowd-Shaped Surveys: Adapting Based on Prior Respondents
raditionally it doesn’t matter whether you are the first or last respondent to take a survey. What you see is a function of how you answer the...
Alternatives to Focus Groups Wait Behind the Glass
We're counting down the Top 10 posts of 2011 on "Innovation Evolved". Originally published June 6, here's #1 on the countdown! Because focus groups...
Transformation is Not an Option
We're counting down the Top 10 posts of 2011 on "Innovation Evolved". Originally published November 14, here's #6 on the countdown. Stan...
Diane Hessan Interviews Stan Sthanunathan of Coca-Cola
We're counting down the Top 10 posts of 2011 on "Innovation Evolved". Originally published November 8, here's #5 on the countdown. At TMRE 2011,...
Digital Trends Forecast 2012
We're counting down the Top 10 posts of 2011 on "Innovation Evolved". Originally published October 27, here's #7 on the countdown. Dominic Harrison...
The Trilogy Tricorder: The Top 10 Movie Trilogies and 20 Also-Rans
We're counting down the Top 10 posts of 2011 on "Innovation Evolved". Originally published August 10, here's #8 on the countdown. Nothing says...
Mobile Research: Great Hope or False Dawn?
We're counting down the Top 10 posts of 2011 on "Innovation Evolved". Originally published July 7, here's #9 on the countdown. Today Roxana...
Crowd-Sourced Choice Lists
A common challenge when writing closed-ended questions is enumerating all the most common choices. Getting this wrong can often lead to bias....
Behavioral Economics: Part Lies, Part Heart, Part Truth, Part Garbage
Last week I attended the 30th anniversary of the first graduating class of the University of Georgia Masters of Marketing Research program in...
SUBSCRIBE BY EMAIL Your email: Subscribe Sign Up for Monthly News download-our-whitepaper UPCOMING EVENTS Affinnova is participating in the following events. Also see our general calendar of useful research and innovation conferences. November 12-14 The M
Of the 747 unique links shared on #MRX last week, here are 6 of the most retweeted (after counting no more than one tweet per company and excluding...
Emotional Pawns, Rational Robots & Cognitive Misers
Dr. Michael Smith of Neuro Focus and Charles Guilbeau of Anheuser Busch discussed neuroscience at the UGA’s 30th anniversary celebration of its...
The Future of Market Research: Challenges & Opportunities
Merrill Dubrow of M/A/R/C Research presented at the UGA’s 30th anniversary MMR celebration in Athens, Georgia, on Monday. “The most important 5...