Mobile Research: Great Hope or False Dawn?
We're counting down the Top 10 posts of 2011 on "Innovation Evolved". Originally published July 7, here's #9 on the countdown. Today Roxana...
Crowd-Sourced Choice Lists
A common challenge when writing closed-ended questions is enumerating all the most common choices. Getting this wrong can often lead to bias....
Behavioral Economics: Part Lies, Part Heart, Part Truth, Part Garbage
Last week I attended the 30th anniversary of the first graduating class of the University of Georgia Masters of Marketing Research program in...
SUBSCRIBE BY EMAIL Your email: Subscribe Sign Up for Monthly News download-our-whitepaper UPCOMING EVENTS Affinnova is participating in the following events. Also see our general calendar of useful research and innovation conferences. November 12-14 The M
Of the 747 unique links shared on #MRX last week, here are 6 of the most retweeted (after counting no more than one tweet per company and excluding...
Emotional Pawns, Rational Robots & Cognitive Misers
Dr. Michael Smith of Neuro Focus and Charles Guilbeau of Anheuser Busch discussed neuroscience at the UGA’s 30th anniversary celebration of its...
The Future of Market Research: Challenges & Opportunities
Merrill Dubrow of M/A/R/C Research presented at the UGA’s 30th anniversary MMR celebration in Athens, Georgia, on Monday. “The most important 5...
Wild Gardens vs Walled Gardens: Social Media Market Research
Dr. Niels Schillewaert of Insites Consulting discussed social media research at the University of Georgia’s 30th anniversary celebration of its MMR...
Research News: We are the 1% of #MRX Tweets
Of the 947 unique links shared by the #MRX Twitter community last week, here are the 1% (rounding up) that were retweeted the most: The Winners of...
Rocks, Pebbles, Sand: Building Research Excellence
Where do the largest companies spend their market research budget, so that they can help their organizations the most? How do they innovate bigger...
The Predictioneeer’s Game: Lessons from Dictators
Bruce Bueno de Mesquita, a professor with New York University and Stanford and author of The Predictioneer's Game: Using the Logic of Brazen...
Intersection of New Technology and Qualitative Research
Matt Warta of GutCheck and Katy Thomas, PhD, of (R)evolution presented at TMRE 2011. Matt says that we are in the “early innings” of online...
The Art of ChoosingIndistinguishable Options
Sheena Iyengar, author of The Art of Choosing, was the morning keynote at TMRE 2011. Sheena's book was one of the top 10 business books on Amazon in...