Do Emotions in Advertising Drive Sales?
At the 2013 ESOMAR Annual Congress in Istanbul, Nick Langeveld and Rana El Kaliouby of Affectiva discussed their research with Mars into using...
Benchmarking Emotional Reactions to Concept Tests
Yesterday, Josh Kamowitz and Brent Snider of BrainJuicer presented a webinar, “Love at First Test: Why Feelings Matter When Optimizing Concepts.”...
Ask Me No Leading Questions, and I’ll Tell You No Lies
The most common problem with the draft questionnaires that are sent to me is the use of leading questions. A leading question suggests the answer...
#IIeX: Digital Fitness: The New Insights Imperative
Charles Vila, the VP of North American consumer insights for Campbell Soup Company, opened the Insight Innovation Exchange in Philadelphia by...
How Does Your Cappuccino Feel?
At the 2013 ESOMAR Annual Congress today in Istanbul, Dominique Delfaud of Mane Flavour & Fragrance in France and John Pawle of QRi Consulting...
Rapping about Google Consumer Surveys
Terry Heaton, president at Reinvent21, recently interviewed me by email for his article, "Are We Giving Google Too Much Information?". I thought I...
#IIeX: Data Philanthropy: Giving and Receiving
Ari Popper led a panel discussion on data philanthropy with Todd Cunningham, Robert Foster, Prasanna Lal Das, Snorri H. Gudmundsson, Kyle Nel and...
#IIeX: Frugal by Necessity or by Choice
Jasmeet Sethi, a regional manager of consumer insights for Ericsson, based in India, framed his presentation around a quote from Soumitra Dutta of...
Multi-Mode Surveys and the Paradox of Choice
At the 2013 AAPOR conference, researchers from Westat and the IRS reported on the effect of offering multiple survey modes on response rates. The...
Grid-Cheating Panelists on Trial
As part of the CASRO webinar series, a few weeks ago Pete Cape, global knowledge director of SSI, discussed his research into respondents’ use of...
#IIeX: They Showed You What?!
“Please send us a photo of you placing your pad onto your panties.” No, that’s not some sick new fetish, but an honest and important research...
#IIeX: Innovating when Your CEO Is Not a Genius
Charles Trevail, CEO of Promise Communities, discussed inspiring the future at the GreenBook Insight Innovation Exchange in Philadelphia. “The old...