At the annual one-day conference of the New England chapter of the Marketing Research Association Wednesday, Amit Ghosh of the Forbes Consulting...

In a keynote presentation at the Marketing Research Association's third annual Corporate Researcher Conference, Michael Mathias, the general manager...

Eric Siegel, Ph.D., founder of Predictive Analytics World and author of Predictive Analytics, kicked off the Marketing Research Association’s third...

At the third annual Corporate Researchers Conference of the Marketing Research Association, Reed Cundiff, the general manager of the Microsoft...

One research news service getting some shout-outs from the podium at the MRA’s Corporate Research Conference last week was Bob Lederer’s Research...

At the 2013 ESOMAR Annual Congress in Istanbul, Laurine van de Wiel of the Van Gogh Museum in Amsterdam and Saskia Brocx of TNS NIPO in the...

When Google Consumer Surveys (GCS) first debuted on March 29, 2012, many thought it would be just another flash in the pan, like Google Wave, Google...

Just as Affectiva found that combining self-reported data with facial coding produced better results, Carlos Jaime Velasco of Neurosketch in...

At the 2013 ESOMAR Annual Congress in Istanbul, Nick Langeveld and Rana El Kaliouby of Affectiva discussed their research with Mars into using...

At the 2013 ESOMAR Annual Congress today in Istanbul, Dominique Delfaud of Mane Flavour & Fragrance in France and John Pawle of QRi Consulting...

At the 2013 AAPOR conference, researchers from Westat and the IRS reported on the effect of offering multiple survey modes on response rates. The...

Yesterday, Josh Kamowitz and Brent Snider of BrainJuicer presented a webinar, “Love at First Test: Why Feelings Matter When Optimizing Concepts.”...