Stop Writing Concepts Like They’re Ads in GQ
Bob Cuneo of Brädo Creative Insight transformed his ad agency into a marketing research firm to more creatively meet client needs through better...
IQ+EQ: Big Data and Primary Research in the Era of Decision Intelligence
At the Marketing Research Association’s Corporate Researcher Conference in St. Louis today, Greg Heist, the chief innovation officer of Gongos,...
Point-Counterpoint: What’s the Big Deal with Big Data?
Annie Pettit, Ph.D. of Peanut Labs and Marc Alley, PRC of 1st Global had a point/counterpoint debate about the role of Big Data in market research....
The Other Side of the House: Corporate Affairs Research vs. Market Research
At the Marketing Research Association’s Corporate Researcher Conference in St. Louis, Edward Largo, Ph.D. of Altria and William Stewart of Povaddo...
Samsung’s Innovation Process Journey – A Rubik’s Cube Redux
At the Marketing Research Association’s Corporate Researcher Conference, Scott Lazarczyk and Manvir Kalsi of Samsung discussed Samsung’s innovation...
The New Research Paradigm: Ideation, Iteration, Validation
At the Marketing Research Association’s Corporate Researcher Conference in St. Louis today, Barry Jennings of Microsoft and Paul Janowitz of...
How Better Meetings and Wicked Problem Solving Propel Research-Based Innovation
Tom Wujec, author of Imagine Design Create: How Designers, Architects, and Engineers Are Changing Our World, opened the Marketing Research...
Increasing Your Qualagility
Janel Faucher, a research manager with AOL, talked about qualagility. “Our R&D team came to us with over 200 product ideas, an unprecedented...
The Qual Sandwich For Researchers Who Are On No-Carb Diets
Once upon a time, when most market research projects took three to six months to complete, we would often sandwich large quantitative studies...
6 Paths to Innovative Concepts
Jeremy Gutsche, author of Better and Faster: The Proven Path to Unstoppable Ideas, shared six paths to innovation in his recent keynote at the...
Interview with Kevin Hughes
It’s January, when people often act on their New Year’s resolution to find a better job. With that in mind, I interviewed Kevin Hughes, president of...
The Long Survey Will Be Replaced By the Sparse Survey
Ray Poynter argues that the long survey will be replaced by ongoing discussions, by in-the-moment research, and by observational data. I think it is...