Telling Brand Stories at Tom’s of Maine
At the recent Skyword Content Rising event in New York City, Rob Robinson told his story of developing a content marketing team as Integrated...
Market Research Across Time and Space
The newest season of Dr. Who is underway, and the series in general has a few lessons for market research. But what can we learn from a...
Are They Spurious Correlations? Evaluating Insights From Social Media
At the closing keynote of the Marketing Research Association’s Corporate Researcher Conference in St. Louis today, Dr. Jennifer Golbeck from the...
IQ+EQ: Big Data and Primary Research in the Era of Decision Intelligence
At the Marketing Research Association’s Corporate Researcher Conference in St. Louis today, Greg Heist, the chief innovation officer of Gongos,...
Point-Counterpoint: What’s the Big Deal with Big Data?
Annie Pettit, Ph.D. of Peanut Labs and Marc Alley, PRC of 1st Global had a point/counterpoint debate about the role of Big Data in market research....
The Other Side of the House: Corporate Affairs Research vs. Market Research
At the Marketing Research Association’s Corporate Researcher Conference in St. Louis, Edward Largo, Ph.D. of Altria and William Stewart of Povaddo...
Samsung’s Innovation Process Journey – A Rubik’s Cube Redux
At the Marketing Research Association’s Corporate Researcher Conference, Scott Lazarczyk and Manvir Kalsi of Samsung discussed Samsung’s innovation...
Stop Writing Concepts Like They’re Ads in GQ
Bob Cuneo of Brädo Creative Insight transformed his ad agency into a marketing research firm to more creatively meet client needs through better...
The New Research Paradigm: Ideation, Iteration, Validation
At the Marketing Research Association’s Corporate Researcher Conference in St. Louis today, Barry Jennings of Microsoft and Paul Janowitz of...
How Better Meetings and Wicked Problem Solving Propel Research-Based Innovation
Tom Wujec, author of Imagine Design Create: How Designers, Architects, and Engineers Are Changing Our World, opened the Marketing Research...
Increasing Your Qualagility
Janel Faucher, a research manager with AOL, talked about qualagility. “Our R&D team came to us with over 200 product ideas, an unprecedented...
The Qual Sandwich For Researchers Who Are On No-Carb Diets
Once upon a time, when most market research projects took three to six months to complete, we would often sandwich large quantitative studies...