Samsung’s Innovation Process Journey – A Rubik’s Cube Redux
At the Marketing Research Association’s Corporate Researcher Conference, Scott Lazarczyk and Manvir Kalsi of Samsung discussed Samsung’s innovation...
Stop Writing Concepts Like They’re Ads in GQ
Bob Cuneo of Brädo Creative Insight transformed his ad agency into a marketing research firm to more creatively meet client needs through better...
IQ+EQ: Big Data and Primary Research in the Era of Decision Intelligence
At the Marketing Research Association’s Corporate Researcher Conference in St. Louis today, Greg Heist, the chief innovation officer of Gongos,...
How Better Meetings and Wicked Problem Solving Propel Research-Based Innovation
Tom Wujec, author of Imagine Design Create: How Designers, Architects, and Engineers Are Changing Our World, opened the Marketing Research...
Increasing Your Qualagility
Janel Faucher, a research manager with AOL, talked about qualagility. “Our R&D team came to us with over 200 product ideas, an unprecedented...
The New Research Paradigm: Ideation, Iteration, Validation
At the Marketing Research Association’s Corporate Researcher Conference in St. Louis today, Barry Jennings of Microsoft and Paul Janowitz of...
The Qual Sandwich For Researchers Who Are On No-Carb Diets
Once upon a time, when most market research projects took three to six months to complete, we would often sandwich large quantitative studies...
6 Paths to Innovative Concepts
Jeremy Gutsche, author of Better and Faster: The Proven Path to Unstoppable Ideas, shared six paths to innovation in his recent keynote at the...
Interview with Kevin Hughes
It’s January, when people often act on their New Year’s resolution to find a better job. With that in mind, I interviewed Kevin Hughes, president of...
The Long Survey Will Be Replaced By the Sparse Survey
Ray Poynter argues that the long survey will be replaced by ongoing discussions, by in-the-moment research, and by observational data. I think it is...
GRIT Report – GreenBook Research Industry Trends Report
As a GRIT partner, we are proud to announce the latest edition of the GreenBook Research Industry Trends Report, the leading and most comprehensive...
Hone Your Hunter-Gatherer Instinct to Innovate
In an inspiring and wide-ranging keynote address to kick off the MRA’s ISC conference, Jeremy Gutsche, author of Better and Faster: The Proven Path...