At the Insights Association NEXT conference yesterday, Andrea Jones-Rooy of New York University shared some perspectives for the questions that...

I recently was reviewing this scenario-planning workshop, not realizing it was run by Carol Shea, of Olivetree Insights. Seeing it, I reached out to...

The Insights Association ran a great webinar on “Migrating Qualitative Projects Online” with Katrina Noelle of KNow Research and Scoot Insights and...

What should we keep in mind while conducting research during a pandemic? Good researchers, qual and quant, are empathetic. They empathize with...

At Quirks Brooklyn yesterday, Lori Bitter of AARP and Alison Bryant and Lisa Cooper of RTi Research discussed their research into life shifts among...

At Quirks Brooklyn today, Rick Stringer, Crayola’s vice president of customer solutions, recounted “how Crayola tied consumers’ mindsets,...

At Quirks Brooklyn today, Deepa Iyer from Fossil Group, joined by Jackie Lorch from Dynata, discussed “how Fossil Group incorporates first-party...

At Quirks Brooklyn, Tim Hoskins of Quester shared a Kellogg’s case study. “Kellogg’s was stuck in a rut trying to identify a new and compelling way...

The Hungarian airline Wizz Air has grown from 2 million passengers in 2005 to 39.8 million last year.  However, due in part to this rapid ascent,...

At the Quirks Event in London yesterday, Rick Kelly and Calista Corley of Fuel Cycle discussed the rise and transformation of UX (User Experience)...

At the Quirks Event in London yesterday, Nadja Böhme of Factworks and Pete Cape of Dynata shared tips for designing research for “Generation...