All Hail the Humble Median
At the 2013 Inbound Marketing conference, Nate Silver said, “The average is still the most useful mathematical tool ever invented.” I agree that it...
10 Tips for Mobile Diary Studies
Earlier this month, Chris Neal of Chadwick Martin Bailey shared with members of the New England chapter of the Marketing Research Association tips...
Get Value from “Use-It-or-Lose-It” Budget
About two years after starting my first market research consulting firm, business was slow. With a week left before New Year's, it was clear that we...
Mobile Research Overcomes Fading Affect Bias
At the annual one-day conference of the New England chapter of the Marketing Research Association Wednesday, Amit Ghosh of the Forbes Consulting...
What CEOs Want From Market Research Teams: Interesting, Relevant, Impact
In a keynote presentation at the Marketing Research Association's third annual Corporate Researcher Conference, Michael Mathias, the general manager...
Predictive Analytics for Market Researchers
Eric Siegel, Ph.D., founder of Predictive Analytics World and author of Predictive Analytics, kicked off the Marketing Research Association’s third...
8 Priorities of the Microsoft Insights Team
At the third annual Corporate Researchers Conference of the Marketing Research Association, Reed Cundiff, the general manager of the Microsoft...
Video Channel Brings Market Research Business News
One research news service getting some shout-outs from the podium at the MRA’s Corporate Research Conference last week was Bob Lederer’s Research...
Emotion and Inspiration at the Van Gogh Museum
At the 2013 ESOMAR Annual Congress in Istanbul, Laurine van de Wiel of the Van Gogh Museum in Amsterdam and Saskia Brocx of TNS NIPO in the...
Google Consumer Surveys Goes Long: What Google Consumer Surveys’ New Features Mean for Agile Researchers
When Google Consumer Surveys (GCS) first debuted on March 29, 2012, many thought it would be just another flash in the pan, like Google Wave, Google...
Using Multiple Research Methods is Like Sensory Integration
Just as Affectiva found that combining self-reported data with facial coding produced better results, Carlos Jaime Velasco of Neurosketch in...
Do Emotions in Advertising Drive Sales?
At the 2013 ESOMAR Annual Congress in Istanbul, Nick Langeveld and Rana El Kaliouby of Affectiva discussed their research with Mars into using...