Fast Fashion or Futurists? The Diverging Roles of Market Research
Robert Moran of the Brunswick Group presented at the Greenbook Insights Innovation Exchange in Philadelphia today. He argued that research needs to...
Marketing VPs vs. Aliens: Gamification Phones Home
At the ESOMAR 3D Digital Dimensions conference in Boston this week, Olga Churkina of Fresh Intelligence Research and Tristan Morris of PepsiCo...
Is the Ideal Survey Length 20 Minutes?
As part of the IA webinar series, Inna Burdein, Ph.D., director of panel analytics with the NPD Group, discussed her research into survey length and...
Respondents as Robots
Besides leading questions, another common mistake I see in the draft questionnaires I’m sent is treating respondents like robots. Something about...
Agile Research for Rapid Response and Iterative Development
Matt Warta of GutCheck, an online qualitative research firm, and Brad White of Prophet, a brand and marketing consultancy, discussed agile market...
Where Do Market Research Ideas Come From?
Part of NewMR’s mission is to be at the boundaries of new ideas. To that end, NewMR, in partnership with Greenbook Blog and Research Access,...
Online Research Communities are a Highlight of 2013
The Festival of NewMR is an annual virtual conference, with webinars scheduled throughout many different times to reach a global audience. This...
Google on How Smartphone Respondents Differ from Online Respondents
At the Festival of NewMR last week, Paul McDonald of Google Consumer Surveys shared some early findings from his ongoing research into the...
Festival of NewMR 2013
Ray Poynter, author of The Handbook of Online and Social Media Research, this week presented his fourth annual Festival of NewMR, a global series of...
All Hail the Humble Median
At the 2013 Inbound Marketing conference, Nate Silver said, “The average is still the most useful mathematical tool ever invented.” I agree that it...
10 Tips for Mobile Diary Studies
Earlier this month, Chris Neal of Chadwick Martin Bailey shared with members of the New England chapter of the Marketing Research Association tips...
Get Value from “Use-It-or-Lose-It” Budget
About two years after starting my first market research consulting firm, business was slow. With a week left before New Year's, it was clear that we...