Writing a Good Concept Requires Focus
Martha Guidry, author of Marketing Concepts that Win discussed her book at "Spring Into Action", the New England Marketing Research Association...
Racing the Snail: Adopting New Research Methodologies Cautiously, But Not Too Cautiously
Merrill Dubrow, CEO of M/A/R/C Research, presented the keynote at “Spring Into Action”, the New England Marketing Research Association’s conference...
Time for IIeX? But I’m Still Working on My To-Do’s From Last Year!
It’s almost time for the next Insight Innovation Exchange (IIeX) conference in the U.S. Which I am greatly looking forward to, even though I haven’t...
What Apple Got Wrong with Its Question about the 5c
The most popular research tweet on the Twitter #MRX hashtag in the past fortnight was Tom Ewing’s tweet of this screencap: Cor, I can see why Apple...
Fearful Freddy, Samantha Smarty Pants & Your Voice of the Customer Initiative
At the Clarabridge user conference last week, Jeff Mango, vice president of consumer and business intelligence for a major telecommunications...
Memories of Customer Experiences Trump the Actual Experiences
Bruce Temkin of the Temkin Group presented a keynote at the Clarabridge annual user conference in Miami discussing a wide range of customer...
Climbing the Everest of Customer Experience Excellence
At the 6th annual Clarabridge Customer Connections conference in Miami last week, Megan Burns of Forrester Research compared achieving customer...
Crowdsourcing Throughout the Research Process
While crowdsourcing has been used in market research for years now, it is often compartmentalized as an input method – an open way of gathering...
The N in Text Analytics: Text Mining with Different Sample Sizes
Each day we’re counting down our Top 12 blog posts of 2014. Coming in at #12 is this interview originally published April 17. I recently had the...
With Your Head in the Clouds, You Can See the Forest For the Trees
The ideal solution to analyzing a few hundred verbatim responses to a survey has yet to be found. Most text analytic programs aren’t much help here...
21 Tips for Writing Research Reports
In a CASRO webinar yesterday, John Gilfeather of Koski Research shared 21 tips for writing research reports. Prepare an outline. Just like you were...
Agility in a Time of Change
At the recent NetGain 8 conference in Toronto, hosted by the MRIA, Tom De Ruyck (@tomderuyck) of InSites Consulting discussed the potential of...