Public Debates on Honoring Privacy Within Social Media Research
Of the 707 unique links shared by the Twitter #MRX community last week, here are 7 of the most retweeted. CASRO Seeks Comments on Draft Social Media...
Research News: Mobile Surveys & EFM Mergers
Of the 1,078 unique links shared on #MRX last week, here are 5 of the most retweeted. Mobile research: No time like the present – Jay Pluhar of...
The MRX Community’s First Anniversary
A year ago today I had run out of patience with the #MR hashtag on Twitter. While it had a thriving community of researchers, it was also full of...
Research News Europe Speaks Out on SMR Paid Surveys & PowerPoint
Of the 961 unique links shared on the #MRX community last week, here are 5 of the most retweeted... ESOMAR Publishes Social Media Research Guideline...
Surveys are Dead, Bad, Mobile
Here are five of the most retweeted links on the Twitter #MRX communitythis week, four of which touch on challenges with surveys. Are surveys...
Still Crazy After All These Years
For my wife’s birthday, I took her to see Paul Simon when he came to Boston a few weeks ago. His concert got me thinking that there may not be...
Brand Preference vs Market Share
Recently we were reporting the results of a survey on brand preference. The customer’s first reaction was that the data was wrong – “I know Brand Y...
The Carnival And The Amusement Park: A Tale Of Two MROCs
One town over from us is a small amusement park, with a mini golf course, a driving range, a racetrack and two arcades (one for regular video games,...
The Survey Is Dead, Long Live The Survey
It has become fashionable to say that the survey is dead. Ray Poynter, founder of The Future Place, and as passionate a public speaker as we have in...
What Not To Expect When Conducting International Surveys
International surveys may be the type of survey-research projects most likely to go over budget, costing you more dollars, pounds and Euros than you...
Taking the No Out of Innovation
Mike Brown of The Brainzooming Group spoke at today’s AMA virtual event, “Changing the Game: Innovations for Future Success”. Innovation is “a...
Beyond Traditional Data Collection
When you think of “data collection,” you typically think of focus groups, mall intercepts, CATI, IVR, OMR and the like. One of my mentors early on...