Of the 961 unique links shared on the #MRX community last week, here are 5 of the most retweeted... ESOMAR Publishes Social Media Research Guideline...

Here are five of the most retweeted links on the Twitter #MRX communitythis week, four of which touch on challenges with surveys.   Are surveys...

For my wife’s birthday, I took her to see Paul Simon when he came to Boston a few weeks ago. His concert got me thinking that there may not be...

Recently we were reporting the results of a survey on brand preference. The customer’s first reaction was that the data was wrong – “I know Brand Y...

One town over from us is a small amusement park, with a mini golf course, a driving range, a racetrack and two arcades (one for regular video games,...

It has become fashionable to say that the survey is dead. Ray Poynter, founder of The Future Place, and as passionate a public speaker as we have in...

International surveys may be the type of survey-research projects most likely to go over budget, costing you more dollars, pounds and Euros than you...

Mike Brown of The Brainzooming Group spoke at today’s AMA virtual event, “Changing the Game: Innovations for Future Success”. Innovation is “a...

When you think of “data collection,” you typically think of focus groups, mall intercepts, CATI, IVR, OMR and the like. One of my mentors early on...

Nothing is more nebulous in marketing than brands. What are they? Why do people adopt one brand over another? What makes people brand loyal?It’s not...

We are the Village Green Preservation Society God save Donald Duck, Vaudeville and Variety We are the Desperate Dan Appreciation Society God save...

After attending a recent conference, I was surprised at how few market research executives were on Twitter. Twitter is now one of the Top 20 most...