My absolute favorite presentation from the Marketing Research Association’s Corporate Researcher Conference was “What the Hell is an Insight?” by...

Leslie Brown, director of research & consulting at Sachs Insights, offered this topic in her presentation on November 17 at the ADP Innovation...

At last week's TMRE conference, Peter Simpson, president of Segmedica, provided an interesting look at qualitative methods that increase user...

Kevin Jenne, Director of Agent & Consumer Research at Safeco and I had a chance to talk before the Seth Godin keynote about Kevin’s presentation...

Last Thursday's NEMRA Fall 2015 Conference in Waltham, Massachusetts, was a great opportunity for New England researchers to come together to learn...

At last week's TMRE conference, BV Pradeep, Global Vice President, Consumer and Market Insights at Unilever presented on the topic of "Building...

I’ve been reading a lot of articles about content marketing and attending conferences that feature seminars on the "death of interrupt advertising."...

At the 2015 Fall conference John Mitchell, president of AMS (Applied Marketing Science), reviewed the results of a survey of 315 product and...

At the Fall 2015 NEMRA event, Elizabeth Hassett, a senior customer insights analyst with Vistaprint, discussed how the firm uses the Net Promoter...

At the Fall 2015 NEMRA event, Kathryn Korostoff of Research Rockstar and Namika Sagara, Ph.D., discussed how different treatments of survey...

Steve Kalter of Acumen Marketing Research, Inc. defines an “aha moment” as “a point in time, event, or experience when one has a sudden insight or...

On Tuesday night, the Community Managers Meetup in New York City hosted a great panel on the topic of "Social Media, Brands and Holidays", with...