Research on Research from NEMRA Fall 2015
Last Thursday's NEMRA Fall 2015 Conference in Waltham, Massachusetts, was a great opportunity for New England researchers to come together to learn...
7 New Rules for Branding in a Connected World
At last week's TMRE conference, BV Pradeep, Global Vice President, Consumer and Market Insights at Unilever presented on the topic of "Building...
Encouraging Viewers to Watch Ads
I’ve been reading a lot of articles about content marketing and attending conferences that feature seminars on the "death of interrupt advertising."...
Running Net Promoter Score on the Client Side
At the Fall 2015 NEMRA event, Elizabeth Hassett, a senior customer insights analyst with Vistaprint, discussed how the firm uses the Net Promoter...
Improving Honesty in Online Research: Implications from Behavioral Economics
At the Fall 2015 NEMRA event, Kathryn Korostoff of Research Rockstar and Namika Sagara, Ph.D., discussed how different treatments of survey...
Top 10 Projective Techniques for Experiencing “Aha Moments”
Steve Kalter of Acumen Marketing Research, Inc. defines an “aha moment” as “a point in time, event, or experience when one has a sudden insight or...
Research Techniques that Correlate to Innovation Success
At the 2015 Fall conference John Mitchell, president of AMS (Applied Marketing Science), reviewed the results of a survey of 315 product and...
Can’t Take a Holiday from Social-Media Marketing
On Tuesday night, the Community Managers Meetup in New York City hosted a great panel on the topic of "Social Media, Brands and Holidays", with...
Telling Brand Stories at Tom’s of Maine
At the recent Skyword Content Rising event in New York City, Rob Robinson told his story of developing a content marketing team as Integrated...
Market Research Across Time and Space
The newest season of Dr. Who is underway, and the series in general has a few lessons for market research. But what can we learn from a...
Are They Spurious Correlations? Evaluating Insights From Social Media
At the closing keynote of the Marketing Research Association’s Corporate Researcher Conference in St. Louis today, Dr. Jennifer Golbeck from the...
IQ+EQ: Big Data and Primary Research in the Era of Decision Intelligence
At the Marketing Research Association’s Corporate Researcher Conference in St. Louis today, Greg Heist, the chief innovation officer of Gongos,...