Postgraduate Degree Survey

Over half of U.S. adults (53%) state they are not at all likely to get a postgraduate degree in the future compared to a third who had any certainty in acquiring one (32%) or the one-sixth who have (15%).When asked if they were currently enrolled in a postgraduate...
Asking Too Much

Asking Too Much

Respondents will answer the questions you ask, but they may not spend the effort to be accurate. For some questionnaires, it’s simply not possible. For instance, we were asked to run a matrix of 40 attributes about 8 brands (that’s 320 questions!). The kicker was that...

PDI Releases New C-Store Shopper Report

PDI, a Loyalty360 member specializing in enterprise software solutions for convenience retail, petroleum wholesale, and logistics industries, has received some recognition lately, and they’ve discussed some recent projects with Loyalty360. Never one to rest, PDI has...

Issues with Grid Questions

Grid or matrix questions are a concise technique for visually representing a series of items to be rated on a common scale. Unfortunately, grid questions raise a number of issues: Most importantly, participants dislike them, and they lead to poorer quality data. Only...